Out of the Clouds Brand Project
Chelsa Nelson - Preble is a savvy business person, and a designer herself. She discovered a talent for designing photo books, and turned it into a business including photo archiving services and more.
Chelsa knew she wanted professional support with making a brand (logo, visual, and verbal identity for her business) that really buzzed, as well as a website that captured attention and showcased her portfolio, explained her unique services, all in a way that “felt” right for her clients.
Her brand is fun, productive, supportive, and aims to solve problems for her clients in a friendly, accessible, and affordable way.
I designed logos in two different formats, one primary logo for stickers, packaging, social media; and a second for letter heads, and horizontal applications like the personalized flash drives she uses to give digital photos to clients. As part of the Full Brand Project, she also received a comprehensive Brand Strategy Report which she was able to use to create a Marketing Plan, and start implementing her business outreach immediately!
— In 2023, she chose to suspend this enterprise and return to another dream job of hers in the nonprofit sector. We are cheering for Chelsa no matter what she is doing. I have kept this on my portfolio, because I remain proud of the projects we created together. —
After completing her Brand Project, we created three separate rack cards. View the front and back of each below.
While these three pieces each have a different message and audience, they are consistent with each other providing brand continuity.
