Every business is unique, comprised of real people who bring their gifts and personality to what they do.
My job is to discover your distinct gifts and positive quirks, then convey them through design so that your ideal clients can identify with you.
I specialize in branding small businesses:
crafting logos and verbal identities, producing mobile/tablet/desktop friendly websites with photography that speaks to your brand values, and creating useful and striking print materials that you can use to communicate with potential clients/customers.
People seek connection with the businesses they interact with -- it's simply a human thing.
With the variety of options available in nearly every field, defining yours from the rest makes all the difference. Brand has become an essential part of how the public identifies with the products, services, and people of an organization. Think of it as the personality of your business. How does your organization articulate that personality?
With the aid of good design, your clients can see and feel what your business has to offer, before even meeting you! That's powerful promotion. And that's what I do.
We will sit down together and talk about your business. Then I take the work from there, building something beautiful and functional for you.
Branding with me includes a full Brand Strategy Report which spells out your audience, competition, market placement; your verbal brand, and brand messaging; and of course, your visual brand made up of the logo, color schemes, and more. Defining your business' brand in this robust way will help you to understand your brand so fully. It is essential for successful promotion, plus it does more -- it can actually help you with decision making and become a compass for what direction you take your business in the future.
We'll also talk about how to apply your brand -- what is the best way to meet your audience? Options include developing a website that conveys who you are, creating print materials that draw in the clients you are looking for, print ads which capture attention in targeted locations, or social media for business consulting.
We can contract for any size project so don't be afraid to reach out and start the conversation.
Many of my clients are small business owners and entrepreneurs, I also work with nonprofit organizations.
These are all folks who are doing excellent work in the community and are ready to effectively bring their work into the light for the public to see. When we delve into your project, I'll help to clarify your business' distinct energy, and offer my creative and organizational skills to ensure that you get a product that you love.
Good photographs reflect a successful brand.
Images convey so much, and it's important to capture the right tone and voice in the photography you use for your website, brochures, paid ads, etc.
It's all about giving potential clients a sense of what it's like to work with you, and to reinforce for existing clients what they love about your brand. We can capture the client's experience at your location or have an off-site photo shoot that shows the mood of your practice.
Site Photography, Client Interactions, Class Photos, Small Events, Staff Photos
- Event posters
- Patch logos
- Display materials for tabling and trade shows
- Online and print advertisement design
- Brochures, rack cards, business cards
- Single project graphic design requests
- Podcast album art