Jennie Hardman Therapy

Jennie has a private online therapy practice in the Twin Cities. When we began our work together, she had a logo, but it failed to reflect her business’ personality. So I crafted a contemporary, simple logo for her that has elegance and so much professionalism.

Jennie worked with a copywriter before reaching out to me who helped her created a map of her website content. This was my first project where the content was all laid out before I began, since I typically help clients with content as well. It worked great. As always, I am open to different processes for each client and project!

Photography is largely the work of Jennie’s husband who is a professional photographer (Andy Hardman, linked in the footer of her website). How fun, to add his work to her site! We filled in with some gorgeous stock photography to reflect her brand and the tone she wanted to communicate.

I love the value statements that Jennie has on her website, and I adore the color scheme and spaciousness that we established here. The website we created feels current, strong yet serene, feminine, and welcoming.

Below are screen shots from various pages on her website. For the full effect, visit the link below.

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