Stacy Holden is a force of nature. Her work is the soul behind Women Circling Women, which is so much more than just a prenatal yoga class.
With the ongoing rise of popularity in yoga, other prenatal yoga classes have begun to enter the Duluth/Superior scene. Stacy wanted to differentiate her brand, to define what makes her business different from the others. Women Circling Women is something truly unique; it has shaped the local birthing community and brought together countless women, both in friendship and in progressive projects since it’s beginnings over a decade ago. A healthy business with years of success with virtually no history of promotion. I got the honor and pleasure of giving visual articulation to this business’s power.
This logo design is a fun one. Geometric yet organic, with rich colors that emanate calm and wisdom. The yogi arms are extended overhead, and the forms create a circle together, with the form at the top spreading arms out with a sense of opening and welcome. Everything is thought out with this imagery -- the round shape, the likeness to a flower, the mood of the colors.
Stacy shared with me afterward how much the process of branding has helped to gain clarity as a small business owner.
One of Stacy's favorite things to do with her new visual brand is to pass out the high quality stickers we had printed for her. She told me she has so much pride every time she shares one with a new student, the compliments make her smile. With the print materials, we used photography that Stacy already had taken with a different photographer. While I often take the photography myself, I am open to designing with resources my clients already have.