Stories fuel Cindy Spillers, Spiritual Director; they always have. It was a delight to give light to this love for story and the hero's journey through the brand of her Spiritual Direction business.
Spiritual Direction is a special field, and not everyone has experience with it. This presented an opportunity for us: we got to define what spiritual direction offers to this market, while simultaneously warming our audience to the benefits of hiring a spiritual director.
Cindy and I identified a few distinct audiences, and determined how Story Bowl could attract and serve these clients. A visual and verbal brand which really calls to the Seeker in each of us, gave way to print materials and a brand strategy for reaching Cindy Spillers’ unique clients.