This school is impacting our community with a daily back-to-nature experience for little ones — the first nature-based playschool in the Twin Ports.
Owner Meghan Morrow wanted to define what makes her school different from the rest -- other preschool options, and even other nature-based preschools which have started since hers opened.
This was a fun project! The ways Meghan planned to use the logo were unique to a lot of businesses, and we designed with those executions in mind -- a patch for the children's outdoor gear, the sign in their outdoor classroom, etc. Every aspect of the logo holds symbolism for her brand, including the family of ducks within which represent the flock they hatched and released as a class.
Celebrating the milestone of the school's first graduating class, we unveiled a visual brand which articulates fresh air and wholeness in a way that can be enjoyed within the physical space, and also shared with students and families who hold this school dear to their hearts.