Erika Was Here

The Process

 

First of all, branding is not all I do. As a graphic designer I create all sorts of visual pieces for professional applications. But branding is the foundation of most of my design projects. Its also the aspect of this work that mystifies people the most. So that's what we are going to talk about here...

If you have specific questions for me, reach out! I would love to hear from you. 

 

Here's Branding in a Nutshell

People seek connection with the businesses they interact with -- it's part of being human. With the variety of options available in nearly every field, defining yours from the rest makes all the difference.

Brand has become an essential part of how the public identifies with the products/services and people of an organization. Think of it as the personality of your business. How do you articulate the personality of YOUR business? 

 

Benefits of Branding

For new businesses, we work together to create a container for what it is they are doing. It's incredibly helpful for a business just starting out. It answers those big questions: "What differentiates me from the competition? Who am I trying to attract, who does my business serve?" For existing businesses this can be equally valuable as we hone in communication and visual concepts to bring clarity to existing brands. This often happens around a business milestone or when a business grows to include more people who will represent that brand. 

With the aid of good design, your clients can see and feel what your business has to offer, before even meeting you! That's powerful promotion. And that's what I do.

 

The Branding Process 

When we delve into your project, I'll work with you to clarify your business' distinct energy, and offer my creative and organizational skills to ensure that you get a product that you love. We will sit together and talk. Then I take the work from there, building something beautiful and functional for you. 

Branding with me includes a full Brand Strategy Report which spells out your audience, competition, market placement; your verbal brand, and brand messaging; and of course, your visual brand made up of the logo, color schemes, layouts, and fonts.

Defining your business' brand in this robust way will help you to understand your brand so fully. It is essential for successful promotion but it does more -- it can actually help you with decision making and become a compass for what direction you take your business in the future.

 

Putting this Brand Identity to Work

What we do next depends completely on your industry and what you choose to do. I make recommendations based on ways you can meet your audience.

Options include but are not limited to:  developing a website, capturing branded photography, designing print materials and creating a plan for using those materials, placing print ads to capture attention in targeted locations, and finally, making sure you have all the right package design, signage, and swag for facing the world of your ideal clients.  

 

An Investment In Your Business

The cost of a project depends on the scale of the project and a client's expectations. I make professional and functional designs for all of my clients without "breaking the bank". 

We will meet before a project begins to discuss your goals and objectives. I write up a document which lays out the scope and tasks involved, including a range of hours the project might take, and send it off to you for approval before the project begins. This works so smoothly so there are no surprises in the process, and communication is clear and stress-free from the get-go.

Some clients need to know the final cost of a project and prefer a by-the-project cost, instead of a range of hours. I can work with that. Let me know what you need. 

 

Time to Get Started 

Just send me a message. Don't be afraid to reach out and start the conversation. I look forward to hearing from you.