Erika Was Here
HGYS hawk moth logo 2018-01.jpg

House of the Gathering Yoga School

House of the Gathering Yoga School offers both yoga and depth psychology with retreats, and a yoga teacher training program that emphasizes trauma informed yoga and environmental sustainability.

And just one year into this new business, Hilary Buckwalter Kesti hired me again to rebrand her! She is an innovator and a rule breaker. ❤️

Based on an incredible conversation she and I had at twilight one evening, sitting on a bench near an actual SWARM of hummingbird hawk moths, she had the idea to create a brand NEW logo that looks like the Hummingbird Hawk Moth.

Moths have powerful symbolism which jives perfectly with what is happening at HGYS as it celebrates its first year. So, I created a handful of logo concepts using the moth imagery, in a way that compliments her existing brand.

She’s using multiple versions in different applications and I think it’s completely brilliant. Proud to be designer, and yoga teacher, for this incredible entity, House of the Gathering Yoga School.

House of the Gathering Yoga School LOGO_primary version.png
 So, here is the original logo we made for House of the Gathering in 2017. This was a big hit — what an impact this image has, and its full of symbolism too.   Below are some materials we made with the original House on a Hill design. Scroll down further to check out the NEW Hawk Moth logo!

So, here is the original logo we made for House of the Gathering in 2017. This was a big hit — what an impact this image has, and its full of symbolism too.

Below are some materials we made with the original House on a Hill design. Scroll down further to check out the NEW Hawk Moth logo!

 Forms! They are part of professional life, and a big part of branding is looking the part. Hilary wanted to be sure that her branding carried through each part of her business and asked me to design the applications for the Yoga Teacher Training program. 

Forms! They are part of professional life, and a big part of branding is looking the part. Hilary wanted to be sure that her branding carried through each part of her business and asked me to design the applications for the Yoga Teacher Training program. 

 here are two ads I created for HGYS this winter -- notice how in different advertising venues and with different subject matter, ads can look very different, even when the branding is consistent. 

here are two ads I created for HGYS this winter -- notice how in different advertising venues and with different subject matter, ads can look very different, even when the branding is consistent. 

 Here is the gorgeous website!  Experience the site  for yourself, and visit  my website portfolio  page to learn more about the creation of this site and others I have made. 

Here is the gorgeous website! Experience the site for yourself, and visit my website portfolio page to learn more about the creation of this site and others I have made. 

New HGYS Logo

New HGYS Logo

Hummingbird Hawk Moth — same colors are the previous branding, so that essence carries over, but the business has taken a different shape, and we wanted to reflect that in the imagery. What fun! Take a look at the variations below… find them throughout town in different applications: posters, print advertising, the website, sweatshirts, decals, etc.

HGYS hawk moth logo 2018-02.jpg
HGYS hawk moth logo 2018-03.jpg
HGYS hawk moth logo 2018-04.jpg
HGYS hawk moth logo 2018-06.png