Erika Was Here

Graphic Design

 

Make your mark on the world. I'll help. 

I create beautiful and functional designs that help my clients' businesses move forward with confidence. Together, we can: 

  • Articulate your unique message to the world

  • Show customers what you can do for them

  • Differentiate your business from others in your field

  • Communicate to clients / potential customers what your business stands for

  • Have professional, motivating materials to hand to your leads

 
 

Visual & Verbal Branding

I have had the pleasure of helping a number of small businesses and entrepreneurs gain clarity with their business through the branding process, including creating logos that are spot-on for their work. Brand is an essential part of how the public identifies with the products/services and the people of an organization. Think of it as the personality of your business. How do you articulate the personality of your business? Take a look at my Brand Portfolio. It will show you the variety of look/feel that visual branding can take on; you'll also see a little bit of the story of each of the businesses I have branded. 

 
 

Website Design

Get your audiences's attention and keep it. I created websites with responsive design (seamlessly adapting for mobile/tablet/desktop) that is visually appealing and displays the information you want visitors to see in an organized and effective way. See my website portfolio page to learn about each website project. Follow links through my website portfolio to experience the websites yourself.  

 
 

 

Explaining the Process

First of all, branding is not all I do. As a graphic designer I create all sorts of visual pieces for professional applications. But branding is the foundation of most of my design projects. Its also the aspect of this work that mystifies people the most. So that's what we are going to talk about here...

If you have specific questions for me, reach out! I would love to hear from you. 

 

Here's Branding in a Nutshell

People seek connection with the businesses they interact with -- it's part of being human. With the variety of options available in nearly every field, defining yours from the rest makes all the difference. Brand has become an essential part of how the public identifies with the products/services and people of an organization. Think of it as the personality of your business. How do you articulate the personality of YOUR business? 

 

Benefits of Branding

For new businesses, I work with them to create a container for what it is they do. It's incredibly helpful for a business just starting out. It answers those big questions: "What differentiates me from the competition? Who am I trying to attract? Who does my business serve?" For existing businesses this can be equally valuable as we hone communication and visual concepts to bring clarity to existing brands. This often happens around a business milestone or when a business grows to include more people who will represent that brand. 

With the aid of good design, your clients can see and feel what your business has to offer, before even meeting you! That's powerful promotion. And that's what I do.

 

The Branding Process 

When we delve into your project, I'll work with you to clarify your business' distinct energy, and offer my creative and organizational skills to ensure that you get a product that you love. We will sit together and talk. Then I take the work from there, building something beautiful and functional for you. 

A Full Branding Project includes a Brand Strategy Report which spells out your audience, competition, market placement; your verbal brand, and brand messaging; and of course, your visual brand made up of the logo, color schemes, layouts, and fonts. I have worked with a couple of clients who simply wanted a visual brand, and I can create a package for that as well. 

Defining your business' brand in this robust way will help you to understand your brand so fully. It is essential for successful promotion but it does more -- it can actually help you with decision making and become a compass for what direction you take your business in the future.

 

Putting a Brand Identity to Work

What we do next depends completely on your industry and what you choose to do. I make recommendations based on ways you can meet your audience. Options include but are not limited to:  developing a website, capturing branded photography, designing print materials and creating a plan for using those materials, placing print ads to capture attention in targeted locations, and finally, making sure you have all the right package design, signage, and swag for facing the world of your ideal clients.  

 

An Investment In Your Business

The cost of a project depends on the scale of the project and a client's expectations. I make professional and functional designs for all of my clients without "breaking the bank". 

We will meet before a project begins to discuss your goals and objectives. I write up a document which lays out the scope and tasks involved, including a range of hours the project might take, and send it off to you for approval before the project begins. This works so smoothly so there are no surprises in the process, and communication is clear and stress-free from the get-go. Some clients need to know the final cost of a project and prefer a by-the-project cost, instead of a range of hours. I can work with that. Let me know what you need. 

 

 

Time to Get Started 

Just send me a message. Don't be afraid to reach out and start the conversation. I look forward to hearing from you.